Polti’s great return to cycling with Ivan Basso and Alberto Contador

Coinciding with its 45th anniversary, the company has decided to support the professional team of these two great champions from 2024 onwards, as well as the entire under 23 and junior youth teams.

Polti, leader in steam applications for ironing and cleaning in the home and professional environments, returns to cycling with Ivan Basso and Alberto Contador, sponsoring their professional cycling team, the under 23 and junior teams for the next three seasons (until 2026). This support consolidates and gives continuity to their cycling project, and represents the return of a well established company like Polti to the sport, allowing Alberto Contador to follow up on projects linked to the “Fundación Contador”.

Ivan Basso and Alberto Contador are proud to welcome the arrival of the new sponsor starting from 2024. Polti thus returns to the world of international cycling, a sport in which it was the absolute protagonist for 17 years (from 1983 to 2000), giving its name to the Italian team, Team Polti, which participated in the Giro d’Italia winning the general classification and 12 stage victories, a cyclamen jersey and an intergiro jersey.

Team Polti also participated 7 times in the Tour de France with 5 stage victories, winning a polka dot jersey. In Vuelta a España Team Polti came close to the podium and also won a world championship on track and several classic events such as the Tour of Flanders, the Liege Bastogne Liegi and the Giro di Lombardia.

Engaged in a process of international expansion, Polti Group is a leader in European markets such as Italy, Spain and France; with ambitious growth objectives in Benelux, Germany, the United Kingdom and northern Europe, some of the countries where the most important races are held and where the teams of the two champions compete.

The return of a historic name, enriched by a renewed corporate vision, represents a project that will be promoted through the teams. The goal is to create a sense of pride, synergy and participation between all the parties involved: Polti, which will increase its visibility by engaging with its consumers at an international level and the cycling teams, which, through their performances, will be bearers of shared values in competitions.

Ivan Basso: “Not all sponsors are the same. There are sponsors who come to write new stories and sponsors who come to give life to new exciting chapters. I am proud that the Polti family has entrusted us with the responsibility and honour of following on from the unforgettable pages of cycling history that included their name in the past years.”

Alberto Contador: “It’s great news that a company with Polti’s tradition is returning to cycling and trusting our project. It’s nice to see that a sponsor with such great heritage in professional cycling and which performed so well will be on your team’s jersey. It’s great motivation and allows us to continue growing in the long term with a three year agreement, and to already shape a great team for 2024. We can work according to our philosophy, step by step, applying our experience and values. We are confident that we can demonstrate all this on the road.”

Fran Contador: “Polti is the partner we needed to give continuity to our project. I believe that, from now on, we will really start to grow with the great goals we have set ourselves and with the guarantee of their support for the next three years. I’m really proud of this partnership, because I believe we’ve created a project that really deserves their interest and support. We share the same values and goals, so it’s going to be a really fruitful union for both parties.”

Francesca Polti, President and CEO of Polti SpA: “Moving forward while maintaining the values of the past, handed down by the family, is my vision of the future. Polti’s return to cycling aims to represent this vision and create an authentic synergy of values with a cycling team that has a project capable of supporting Polti’s objectives as a company that evolves and renews itself. My father is very passionate about this sport, he has always maintained a strong bond with the teams, the managers and with the riders. He is ready to support the team by treasuring his experience and the passion he has always had for cycling”.

The project will be formally presented towards the end of September when further details of the agreement between the team and Polti will be communicated.